Gurwitch Products owns and markets Laura Mercier® and RéVive® cosmetics and skincare products, two brands with sterling reputations in the prestige cosmetics space which are sold through retail outlets worldwide. Gurwitch was acquired by Alticor Corporate Enterprises in 2006, and operates as a stand-alone, wholly owned subsidiary of Alticor. Gurwitch corporate headquarters are located in N.Y., N.Y. 

The Laura Mercier line of cosmetics, skincare, body & bath, and fragrance is highly regarded in the beauty industry. Created by French makeup artist Laura Mercier, the line ranks seventh in brand status and tenth in size of U.S. makeup brands. It is in the top ten in skincare brand status and has the highest growth among the top 20 skincare brands. The signature of the Laura Mercier brand is the Flawless Face®, the nucleus of the cosmetic line which includes such award-winning products as Foundation Primer, Moisturizing Foundation, Secret Camouflage, and Secret Brightener. The Laura Mercier brand is sold through high-end department stores. 

RéVive is a revolutionary line of skincare products with organic formulas grounded in science and Nobel Prize-winning technology. It ranks fourth in skincare brand status and is in the top 20 for U.S. skincare brands.

Board of Directors

James M. Weaver
Vice President, Managing Director – Alticor Corporate Enterprises

Roger C. Colman
Vice President, Acquisitions – Alticor Corporate Enterprises

Claudia Poccia
President and Chief Executive Officer – Gurwitch Products

Milton F. Pedraza
Chief Executive Officer – Luxury Institute