Freedom, Family, Hope and Reward have amazing staying power in a world where business integrity dangles in constant peril. Find out why values aren't passé after all.

Customer support offices at Alticor
  • I remember back when I became Vice President of Human Resources.
  • I felt I could make a difference...
Alticor couple and their son
  • ...and that I could play a small part in making sure we didn't lose touch with our roots.
  • I'm Robin Horder-Koop, now Vice President of Corporate Relations.

Robin Horder-Koop has been with the company since 1978. Her husband has worked here since 1965.

Access Business Group warehouse workers
  • The job I have provides a unique opportunity to speak to people with a lot of experience at other companies.
  • What I've heard a hundred times... this place is different.

The Founders' fundamentals: Freedom. Family. Hope. Reward.

Access Business Group manufacturing worker
  • You can feel it in the hallways, and on the factory floor.

The values of teamwork and support have stayed with us – and have been ingrained into the culture of this entire organization.

Early photo of Rich DeVos and Jay Van Andel
  • This was a company built on values.
  • Founded on a handshake with a spirit of cooperation.

Our vision: Helping People Live Better Lives

Receptionist at Amway
  • Like many companies, we have a vision statement.
  • Helping people live better lives.
  • They aren't empty words though.

Our values: Partnership, Integrity, Personal Worth, Achievement, Personal Responsibility and Free Enterprise

Amway Independent Business Owners
  • People live those words every day.
  • ...words like partnership, integrity, personal worth, achievement, personal responsibility and free enterprise.

Personal Worth: Providing people with opportunities to reach their full potential

Woman with Artistry skincare and makeup products
  • Here's what they mean:
  • For the people who use our products – we deliver solutions for better living.

Partnership: Between the company, employees and business owners

Amway Independent Business Owners looking through an Artistry catalog
  • For our business owners – we offer the chance to start a successful business.

Achievement: Encouraging and recognizing innovation, excellence and accomplishment

Alticor Research and Development scientist working in the lab
  • For employees – we really create opportunities for them to make a difference.

Integrity: Measuring success not only in economic terms, but also by respect, trust and credibility

Woman teaching children how to read
  • And in our communities – we reach out to improve the quality of life all over the world.

Personal Responsibility: Helping people to hold themselves accountable for achieving goals

Alticor office employees
  • Our employees are widely respected because they are professional, hard-working and extremely responsible.
Alticor photographer looking at picture negatives
  • It's because of them that we're known as a preferred employer.

Free Enterprise: Advocating freedom and free markets as the best way to improve standards of living worldwide

Alticor office employee
  • Their work ethic and their character make the company what it is today.
Amway Indpendent Business Owner and her children
  • We're not just in this for the short-term... or for ourselves.
  • We know what's at stake for our employees and business owners – and their children.
Two Quixtar Independent Business Owner families
  • It's our responsibility to build a business that continues to be viable for another 50 years – and beyond.